STAR WARS SQUADRONS

In mid-2020, LucasArts used our platform to give selected influencers and press representatives an insight into the new action game Star Wars Squadrons. Spread over four time zones, the game was presented with various presentations, Q&A session and live interviews (breakout sessions). Afterwards, users were able to test the title exclusively in advance in a real hands-on session. Speakers and guests from all over the world, premium content in a class of its own – a successful product presentation produced by the digital director in Cologne and broadcasted via our platform.