Experience joy and become a part of the event. That was the goal of HanseMerkur’s second digital annual opening conference. A special kind of conference was launched under the motto “Hello Germany!” It was realized with a 50-person team at United Studios in Hamburg, with temporary parallel stream, interactive raffles, a digital tombola as well as participant chat for 1,000 guests. In addition to the presentation of the annual business figures, awards for special sales achievements as well as special guest Markus Krebs, guests were able to connect live and individually via app to share their personal greeting messages and their location with the help of a smart map. It’s no longer just a digital format – it’s a successful interactive event.