Between the worlds

The FIFA 20 launch at London’s hip “Magazine” was a contemporary mix between football reality and the virtual FIFA world. Game changers, influencers and footballers could watch real matches on the faithfully recreated VOLTA pitch with world football stars, compete themselves, turn their football tricks into GIFs and flipbooks or create their own FUT icons. In addition to 28 face-off stations and a Panna Cage, there were eight livestream stations. Gamers on site and at home were treated to a spectacular, new kind of experience.